Women have often been criticized for not using assertive language at work as a sign of a lack of confidence. This lack of employing powerful language in communication has been touted as negatively impacting women’s influence and executive presence. This article takes a differing point of view that whether it is conscious or not, women’s use of soft language is very strategic and key to their ability to navigate a complex system that was not created for them nor designed for them to win in.

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